Where it all began!
DairyBelle's origins go as far back as the 19th century when SA Cold Storage in Cape Town was established. SA Cold Storage was managed by the Graaf brothers, until Cecil John Rhodes and Sir Jameson bought over the company and named it Imperial Cold Storage (ICS) in 1902.
ICS manufactured ice cream, chocolate, butter and cheese. In 1960 the DairyBelle trademark was registered for use on a range of dairy products comprised of yoghurt and fruit juice.
DairyBelle's initial radio jingle: "Ding-Dong DairyBelle" introduced consumers to this new brand in the early days and the distinct orange DairyBelle cow has been the focal point of the DairyBelle logo since then.
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